One person · every platform

You're outnumbered. Not outmatched.

Social Upkeep watches your competitors, drafts posts in your voice, and fans one idea out across every platform — so a team of one keeps pace with a team of twelve.

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app.socialupkeep.com/identity
Wednesday · your week
Good morning, Avery.
Here's what's moving while you were heads-down.
★ Suggestions for you
This week, founders are talking about layoffs done humanely.
Three competitors posted about it. Your take — that the real test of a leader is the exit — would land.
Generate post
Drafts in flight
The three-question pre-mortem I run before week one
ready
Signals
FoundersTable launched a 6-week cohort — overlaps yours.
"founder burnout" up 40% in your space.
Creation Studio · compose
New post.
Edit it once in the studio — we assemble every platform.
Photo being edited
Enhanced
Optimization 86
Strong hook zone
Good length for LinkedIn
Trim one hashtag
Auto-cropped for
LinkedIn
Facebook
Instagram
TikTok
Add an image
Library
Google Photos
Generate
Performance · last 30 days
Up and to the right.
Every post feeds your Voice Profile.
Reach
48.2k
▲ 22%
Engmt
6.1%
▲ 1.4pt
Posts
23
shipped
Engagement by weekMon–Sun
Business · profile
Profile completeness.
A richer profile makes every draft more concrete.
Completeness78%
Brand voice & tone set
3 products · 2 personas added
Add 2 more competitors to finish
Logo
Wildflower
& CO.
Brand palette
Inspiration · your space
Trends worth riding.
Signals from your tracked competitors, clustered.
Humane layoffs as a leadership signal
3 competitors · +40% keyword
EMERGING
Cohort-based courses, again
5 competitors · steady
ESTABLISHED
"Quiet quitting" takes
cooling · −18%
PEAKED
One idea, every feed
inLinkedIn IgInstagram tkTikTok fFacebook XX
The loop

Four steps that never stop turning.

You feed it your space once. After that it watches, drafts, publishes, and learns — on a cycle, without you babysitting it.

01 · Track

Watch your space

Name your competitors and topics. We scrape their sites, news, and public feeds — continuously.

02 · Brief

Get your Brief

Every cycle, draft posts in your voice land — built from the signals that actually moved.

03 · Publish

Edit & ship

Fan one idea into platform Variants, tweak the voice, schedule, and publish from one place.

04 · Learn

Sharpen the voice

Published posts feed analytics back into your Voice Profile. Every cycle sounds more like you.

What you get

A marketing team's output. One person's calendar.

Voice Profile

You don't sound like a chatbot. You sound like you, scaled up.

Every draft is written through a profile built from your real posts, products, and personas — then sharpened by what your audience actually responds to.

  • Learns your phrasing, cadence, and opinions
  • Leans on concrete products and brand voice, never guesses
  • Gets sharper every time you publish
Voice profile92% match
ToneDirect, a little dry
Sentence lengthShort. Punchy.
Signature moveThe em-dash aside —
"realness > perfect. always has been."
drafted in your voice · 0.4s
Trends

See what's coming before your competitors post it.

We cluster every signal in your space into Trends and tag where each one sits — so you ride the wave instead of chasing it.

  • EMERGING, ESTABLISHED, or PEAKED — at a glance
  • Tied to the competitors and keywords driving it
  • One click from trend to draft post
Trends in your space7 active
Humane layoffs as leadership signal
3 competitors · +40% keyword
EMERGING
Cohort-based courses, again
5 competitors · steady
ESTABLISHED
"Quiet quitting" takes
cooling · -18%
PEAKED
Variants

Write the idea once. Ship it everywhere, native.

One thought fans out into a Variant tuned for each platform — text, media, and hashtags assembled to fit. No copy-paste, no awkward cross-posts.

  • LinkedIn, Instagram, TikTok, Facebook, X
  • Each variant respects the platform's format and length
  • Edit one, or edit each — your call
Publish to5 variants ready
✓ LinkedIn ✓ Instagram X TikTok Facebook
Instagram preview
the unfiltered version of our morning. you see the tidy reel — not the cereal on the floor.
#momlife #realtalk #behindthescenes
Creation Studio

From rough idea to scheduled post, without leaving the page.

Draft, make a graphic from a template, line up the week on the calendar, and hit publish. Optimization coaches you along the way — it never blocks you.

  • Built-in graphic templates — quote, stat, announcement
  • Schedule across platforms on one calendar
  • Optimization score that coaches, never gates
Optimization score86
Strong hook zone — first line earns the scroll
Good length for LinkedIn
Try one fewer hashtag on Instagram
Make graphic Schedule →

Keep up with your Socials.

Built by people who actually write posts — not by people who Stripe-checkout-and-vanish. Start free and get your first Brief this week.

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No credit card · 14-day Pro trial · cancel anytime
Direction A · → B